GOOGLE’S SEARCH EMPIRE IS UNDER ATTACK
For the first time in 22 years, Google searches on Apple’s Safari browser declined.
People are starting to say “I Grokked it” instead of “I Googled it.”
The monopoly is wobbling.
Google is scrambling to catch up: embedding Gemini AI… https://t.co/XI3IL5KlMu pic.twitter.com/GdCbdJrTRq
— Mario Nawfal (@MarioNawfal) June 8, 2025
Google’s dominance in search is facing its biggest challenge in decades. For the first time in 22 years, searches on Apple’s Safari browser have declined, signaling a shift in user behavior.
The monopoly is wobbling. Consumers are exploring alternatives, with AI-driven platforms like xAI, OpenAI, and Perplexity gaining traction. Instead of saying “I Googled it,” users are now saying “I Grokked it,” reflecting the rise of AI-powered search tools.
Google is scrambling to adapt. The company is embedding Gemini AI into search, promising a “total reimagining” of how queries are processed. But the landscape has changed. Users no longer want just links—they demand real answers, follow-ups, and deeper research.
Regulators are circling. The Justice Department’s antitrust lawsuit against Google is heating up, with officials questioning whether AI will reshape competition in search. The case has already triggered a 7.51 percent drop in Google’s stock, as investors react to uncertainty surrounding the company’s future.
The battle for search supremacy is entering a new phase. Google’s exclusive deals with Apple, Mozilla, and Samsung are under scrutiny, with regulators considering whether to force Google to spin off Chrome to break its grip on the market.
Sources:
https://www.macrumors.com/2025/05/08/google-disputes-safari-search-traffic-decline/
https://www.axios.com/2025/05/30/ai-google-search-antitrust-case
